An effective optimization plan must include three main components: onsite SEO, social media and backlinks. This article will focus on the subject of backlinks and how they can be used to propel your website up the search engine rankings and widen your exposure.

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What is a backlink?

A backlink is a hyperlink from an external source that points directly to your website or webpage. To help me explain this further I could add a link to Wikipedia from this article. If you were to click this link you would be directed to Wikipedia and away from my website. In doing this I have provided Wikipedia with a backlink. Similarly, if Wikipedia was to add a link to my website on one of their webpages they would be providing me with a backlink. Backlinks can come from a variety of sources and we will explore some of the most commonly used techniques later in this article.

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https://ditu.google.cd/url?q=https://www.jayrcm.com
https://ditu.google.mg/url?q=https://www.jayrcm.com
https://ditu.google.fm/url?q=https://www.jayrcm.com
https://ditu.google.sn/url?q=https://www.jayrcm.com
https://ditu.google.com.gi/url?q=https://www.jayrcm.com
https://ditu.google.co.tz/url?q=https://www.jayrcm.com
https://ditu.google.com.om/url?q=https://www.jayrcm.com
https://ditu.google.je/url?q=https://www.jayrcm.com
https://ditu.google.co.vi/url?q=https://www.jayrcm.com
https://ditu.google.co.zm/url?q=https://www.jayrcm.com
https://ditu.google.dj/url?q=https://www.jayrcm.com
https://ditu.google.kg/url?q=https://www.jayrcm.com
https://ditu.google.mw/url?q=https://www.jayrcm.com
https://ditu.google.gg/url?q=https://www.jayrcm.com
https://ditu.google.cg/url?q=https://www.jayrcm.com
https://ditu.google.sc/url?q=https://www.jayrcm.com
https://ditu.google.co.ck/url?q=https://www.jayrcm.com
https://ditu.google.co.ls/url?q=https://www.jayrcm.com
https://ditu.google.pn/url?q=https://www.jayrcm.com
https://ditu.google.ws/url?q=https://www.jayrcm.com
https://ditu.google.nr/url?q=https://www.jayrcm.com
https://ditu.google.nu/url?q=https://www.jayrcm.com
https://ditu.google.com.vc/url?q=https://www.jayrcm.com
https://ditu.google.com/url?q=https://www.jayrcm.com
https://support.google.com/adsense/thread/33234189?hl=en

Final thoughts on backlinks…

Backlinks are links from external sources which are directed to your website. They are important for search engine rankings as they act as a vote and indicate value. In addition, backlinks will broaden your reach and accessibility, exposing your website to a much wider audience. You should aim to add backlinks from a range of high authority websites within your theme or niche and ensure that you use keyword rich anchor text where ever possible.

You now know what backlinks are and why they are important and the next lesson will focus on backlink strategies. We will look at a range of difference sources for obtaining backlinks along with pros and cons of each. Following this we will consider how to implement an effect and natural looking backlink strategy that will provide positive benefits over the long term.

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